The MS Bike Awareness Campaign

Credit: thisbikehasms website

• This Awareness Campaign used a classic 10-speed bike, designed to mimic MS to raise awareness prior to the MS Melbourne Cycle in March 2016
• The bike looks normal to the eye, but hides within
• Misaligned frame/wheels, and balky tires creating the sense of dizziness that those with MS often have
• The bike creates an erratic and uncertain biking experience with shifted gears, missing bike teeth, the same inconsistent feeling those with MS describe
• Multiple Sclerosis (MS) impacts 2.5 million, the disease attacks brain and spinal cord
• Check out the video on Grey Australia, YouTube Account